Our Kid is a multi-award winning bricks and mortar shop with cafe operating in the Manchester suburb of Chorlton. Doors to the physical store opened in June 2016 and saw founders Tess, Kate and Laura introduce a unique retail experience to the local community that has become a benchmark concept for children retailers across the UK. Combining the social aspect of 'mum life' with the appeal of high-profile Instagram brands and core collections from some of the UK's most impressive design talent, Our Kid has harnessed consumer appetite for experiential, meaningful transactions. Brands tell their own story, whether it's the makers, the provenance or profile on social media. In July 2019 we decided to channel our understanding of the gifting market into our own clothing range of baby slogan pieces featuring Our Kid branding. This is Original Manchester Material. Rooted in heritage and given a playful twist in our capsule collection of tone on tone vests, playsuits and sleepwear.