Sometime in my 17th year, a new movement was unleashed on girls across the world. The Spice Girls burst onto the scene in Buffalo stack heels sharing a message that we could be anything we wanted...if we really really wanted it. From that point, armed with pop-infused power, life as a girl changed. Forever.
The notion of girl power has never been more prevalent as feminism distils into our daily consciousness through a host of amazing voices. At Our Kid we are proud to support this new movement. It is so relevant and so very important to empower the young girls we welcome into our shop and with this in mind, our vision for Spring is one of STRENGTH, spanning our decision making on new collections, events and the way we plan to grow the business within our amazing community.
First up, we will be proud stockists of the iconic Strong Girls Club collection by Mutha.hood which we will welcome to Our Kid in time for Mother's Day. Launched by Gemma Metcalfe, the slogan is worn proudly by females big and small to demonstrate the power of the girl. We love everything about this sentiment and will be stocking her new 'Power of the Girl' styles alongside classic.
In honour of International Women’s Day, Our Kid will be hosting a unique 'Girl Power' event at the shop on Thursday 8th March from 4pm-6pm. This empowering event will celebrate the launch of Mutha.hood and our new Scamp&Dude collection alongside readings from Good Night Stories for Rebel Girls Volume 1 and 2 and we hope that lots of mummies and daughters will come along (and Dad's and son's too because this message is relevant to us all)
We will be welcoming a collective of Manchester’s finest females to share their favourite tales from the books and pass on their own inspiring message. Further details about speakers and tickets will be released after half-term.
Finally, we are delighted to announce that we will be taking Our Kid on tour to test a new live retail concept we have been working on. Our first event will be part of Pregnant Then Screwed Live on Saturday 14th May and will see our incredible brands brought to life via intimate seminars with their founders. More details will be announced soon.