Chorlton based retailer Our Kid has won the CWB Independent Retail Awards’ Best New Store category for 2016.
Hosted by leading industry trade title Childrenswear Buyer (CWB) magazine, which is dedicated exclusively to the childrenswear industry, the national competition celebrates performance, innovation and excellence in the children’s retail sector.
Established in Chorlton in June 2016, by local mum’s Kate Heaton, Laura Day and Tess Grindle, Our Kid went head-to-head with entrants from across the country before being named Best New Store of 2016 by an expert judging panel.
The boutique, which was judged on everything from customer service through to visual merchandising, specialises in branded clothing for children alongside toys, interiors and gifts. It also incorporates a family café serving locally produced coffee, tea, cakes and snacks.
Commenting on the win, Laura Turner, CWB editor and judge of the CWB Independent Retail Awards 2016, says, “Our Kid’s multi-concept, modern approach to shopping and socialising really stands out from the crowd.
“The café/communal space lends a distinct social aspect to the business, which in turn has helped it quickly and successfully integrate into the community. This, combined with a unique brand portfolio and strategic partnerships with other local business, demonstrates a progressive and inspiring independent retail business.”
Carolyn Joyce, category manager for baby and child at notonthehighstreet.com and a judge on the CWB Independent Retail Awards 2016, adds, “A clear understanding of the importance of parent influencers and social media has helped to create a unique and forward-thinking concept store. It also offers a beautifully minimal website with a fashion forward feel.”
Commenting on Our Kid’s win, store co-owner Laura Day says, “To win a national retail award after only 6 months in operation is a dream come true for our business. The judge’s recognition of our efforts to immerse our brand at the heart of Manchester’s parenting community gives us a clear sign that we are on the right path. This is just the beginning for Our Kid and 2017 will see continued innovation in retail and customer delight armed with the confidence of our award-winning status.”
- Ends -
For more information, contact Tess Grindle at Our Kid on 07811 400 388 or email@example.com